Customizing cross-border doors, windows and floors of household enterprises has its inevitability
On December 7, Zhibang Home Appliances released the Announcement on Changing the Business Scope and Amending the Articles of Association. Due to the expansion of the company's business scope and the increase of product categories, in order to further compact the business and avoid business risks, Zhibang Home Appliances applied for changes and additional adjustments to the company's business scope. Zhibang Home Appliances added the manufacturing and sales of flooring, doors and windows, stairs, hardware, medical devices and other products. This announcement on changing the scope of business shows that Zhibang Home will enter the floor and doors and windows, which has aroused considerable attention and discussion in the industry.
In recent years, the business boundary of customized home furnishing has gradually blurred. It seems that all products related to home can be related to customization, which means that everything can be customized. Some standardized products are also integrated into it, which also makes "customization" gradually change. At the same time, more and more enterprises have entered the track of customization, such as Moose, Mengtian, Wrigley, Haier and even Tencent, ByteDance, JD and other enterprises are in the process of customization.
According to Duan Chuanmin, a strategic marketing observer, it is reasonable for customized household enterprises to enter doors, windows and floors.
In this regard, He expressed the following views: "First, doors, windows and floors are also part of the home scene. Customized home furnishing can customize all the products in the home scene, which is reasonable. Second, customized home furnishing enterprises are more progressiveness than other pan home furnishing enterprises in the application of technology, digitization and other capabilities. Customized home furnishing enterprises have higher efficiency and lower costs, so it is inevitable to cross into industries such as wood doors and floors. Third, doors, windows and floors The board products are really on a good track. The market capacity of doors and windows is relatively large, and now it is growing rapidly, which is also a part of improving sexual housing and improving sexual consumption. Under the background that customized home furnishing has fallen into the red sea, it is inevitable to enter such a local market segment.
At the same time, enterprises should also be vigilant. At present, customized home furnishing has experienced 20 years of development. Like a young man in his twenties and thirties, he is full of vision for his own future and is at a stage of high confidence in his own ability. In addition, some leading enterprises such as Europa and Sofia have taken the lead in exploring the road ahead, which seems to be the standard virtually, making enterprises feel that they can do everything at any subdivision track. This kind of confidence is worth protecting and developing. At the same time, we should be vigilant. There may be major deviations. Because each enterprise has different business capabilities and different genes, some leading enterprises may not be able to achieve what other enterprises can do. This should be highly valued. "
