资讯正文

New consumption, new thinking, new retail, new model

中储福森Red Jiao'ao 1044

The change of the consumption era has brought new consumption habits, and the decoration consumption mode has also undergone significant changes.

In the past 20 years, most of the first consumers of home decoration were people from the 1960s to the 1970s. This generation is thrifty, shopping around, doing things by themselves, and striving for high cost performance, which represents the essence of simplicity.

Later, it evolved into the post-80s - 90s, and even the post-00s have become the main consumer group of home decoration. This generation's pursuit of brand value, comfort and individuality has become the decisive factor for their consumption.

The influence of Internet plus is constantly stimulating their consumption concept. So, what are the consumers of this generation thinking?! What are their consumption habits?! How do they think about decoration?

Not only consumers, but also employees of enterprises are facing the development of youth, specialization and professionalism. The way of managing the employees of the post 70 - 80 generation is no longer suitable for the post 90 - 00 generation!

As the operator of the enterprise, we are increasingly aware of the problem of talent retention and poor cohesion of the company. We should reflect on the problem of management iteration of the enterprise! How should we adapt to the changes of the times, manage our customers well and manage our employees well?

The new consumption era has come, which forces us to change! And change quickly!

Will the current owners, like the 70-80 generation in the past, waste several days shopping in the building materials market for a piece of bricks and a toilet?

The answer is definitely "no".

The consumption in the new era only needs "comparison order waiting inspection" to pursue brand value, high efficiency, high face value and cost-effective. Because they want results, not processes.

"The age of lazy people's consumption" has come.

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